Didi's passion for hair began in the vibrant salons of New York City, where she spent years perfecting her craft under the guidance of renowned stylists. Her dedication to understanding every nuance of hair, from cut and color to texture and style, quickly established her as a sought-after artist.

For the past two decades, Didi has focused her expertise on the unique world of men's hair systems. Combining her deep understanding of hair with a meticulous approach to detail, she has become a master of seamlessly integrating these systems into natural, personalized looks that empower men to look and feel their best.